Panera: Pay Whatever You Want

Panera is trying something new in it’s latest Clayton, Missouri store. Rather than paying menu prices for it’s food, you order, and then pay whatever you feel is appropriate. The money all goes straight into a donation jar, and the cost of running the store is paid out of the proceeds. They’re running this as a nonprofit.

Sounds like an interesting model. I wonder how it would fare in a community with a high population of low income people. You could literally come in and eat everything on the menu for less than a dollar.

Maybe Apple should open an Apple Store like this? We could all buy iPads for a few hundred dollars.

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